"Think Ink" Electoral Awareness Campaign - 2019
The involvement of people with disabilities in contemporary events like voting is one of the finest examples of inclusion and a true reflection of what we work for. This campaign was a first-of-a-kind experience for Trinayani and definitely one of our most impactful achievements, where we worked directly with government officials.
Our Founder Trustee Ms Sahni, participated in and attended several meetings and workshops, at the Mantralaya, Mumbai, at the CEO Office and represented Maharashtra in the National Consultation in Delhi. Finally, our NGO was appointed by the Chief Election Officer, Maharashtra, to design the THINK INK campaign for the General Elections 2019, encouraging the disabled community to exercise their right to vote.
We got on board as consultant and partner, Dr Asmita Huddar, Principal, Hashu Advani College of Special Education. Together, we created 2 Electoral Awareness Brochures and a Think Ink electoral awareness film in English, Hindi and Marathi. The first Think Ink brochure targeted the voters with a disability to urge them to cast their votes during the Parliamentary Elections in 2019. The second Brochure was created for Booth Officers providing them suggestions and pointers to keep in mind to facilitate smooth voting by persons with disabilities.
THINK INK Awareness leaflet for Voters with disabilities
Open PDFThe Think Ink film was created in an accessible format with subtitles as well as Sign Language interpretation. Signex, then represented by Amaresh and Sunil Sahasrabudhhe, did the Sign Language coding. The translation in Hindi and Marathi from the original English script was done by Krutika Gandhare and Madhumanjiri Gatne respectively. The original English audio script along with its Hindi and Marathi versions was recorded in the Studios at National Association for the Blind campus in Worli, Mumbai. We thank Ms Pallavi Kadam of NAB and recordist Robinson for their support. The Think Ink Film and the Brochure were widely circulated amongst NGOS at the city and district levels. We received appreciation for the same from Mr Umesh Sinha, Deputy Election Commissioner, Delhi. The film and the Brochure are available on the website of the Election Commission of India website were used widely across the country for awareness purposes.
You can find the awareness leaflets for the campaign over here